Return Mail Management
Due to the stringent Move Update requirements of the USPS and the significant potential penalties for non-compliance which attach to the mail owner, CASS certification and Change of Address hygiene services, along with return files for our customers to use to update their databases or mailing lists, have been embedded into our automated workflow for years. By managing the data correctly on the front-end, we can be sure to eliminate any headaches associated with return mail.
To balance the USPS initiative to minimize undeliverable mail, optimizing our customers’ postal costs and maximizing deliverability, we will review the CASS reject codes with our customers in order to determine which reject codes have the highest likelihood of being delivered to the desired recipient despite failing to qualify for zip+4 designation. Although CASS does correct certain types of legacy address issues such as incorrect directional, USPS street changes, adding a missing zip code, etc., the software cannot correct all address omissions including missing street number or street name or invalid delivery point. As such, our return files will include CASS the reject code so that further investigation can be done by our customers to correct the address for the next mailing.