We keep the big picture in mind, to ensure you take a wholistic approach to your marketing initiatives.
- What is your goal with the marketing campaign? Brand awareness, upselling current customers or new customer acquisition?
- What type of product are you selling or service are you offering?
- Who is your target audience? Current customers or new prospects?
- What is your budget for the project?
- What other types of marketing are you currently doing?
- What prior marketing have you done and what success has it generated?
- Who are your competitors?
- Response tracking: we always suggest adding a unique code to each mail campaign type to properly track responses.