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Metro Presort TECHNOLOGY & COMMUNICATIONS

Direct Marketing Strategy

Direct Marketing Strategy
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We keep the big picture in mind, to ensure you take a wholistic approach to your marketing initiatives.

  • What is your goal with the marketing campaign? Brand awareness, upselling current customers or new customer acquisition?
  • What type of product are you selling or service are you offering?
  • Who is your target audience? Current customers or new prospects?
  • What is your budget for the project?
  • What other types of marketing are you currently doing?
  • What prior marketing have you done and what success has it generated?
  • Who are your competitors?
  • Response tracking: we always suggest adding a unique code to each mail campaign type to properly track responses.

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